There is no doubt that selling lighting products and services is becoming more and more difficult these days. This is not only because of stiff competition but also because of recession. A huge number of the population these days don’t have either credit or money to spend. As a seller, you need to find ways on how you can combat this crisis. Here are some things that you can do to achieve that:
1. Convert wants to needs. During tough times, people will only spend on something they really need — food, clothing, and education. If you are selling other items and services aside from these, you might find it very challenging to make a sale unless you convert your clients’ wants to needs. Let me give you an example; if you are selling diet pills, you can convince your prospects that this is something that they need in their lives. You can say that it could improve their confidence that can help in securing a good-paying job and a loving relationship to influence their buying decision.
2. Build an ongoing communication with your prospects. It is not a lost sale until your prospects decide to go with your competitors. Make regular follow-ups on your leads to increase their interest over your offerings. Send them emails, newsletters, snail mail, or call them up at least once or twice a month. Each time you do so, remember to communicate the features of your products that can bring huge difference to their lives. This is one of the best ways to make your offerings more valuable and more useful to the eyes of your prospects.
3. Lower your prices. These days, people really appreciate if they can get what they need at reasonable prices. Consider lowering your prices without short-changing yourself. Consider all your expenses in creating and selling your products and your projected sales. You need to make sure that you’ll get your ROI and at least 50% of your projected revenue. You can then increase your prices when the economy starts to get better. Take good care of your buying customers so they’ll come back for more.
4. Advertise without burning your pockets. You cannot lower your prices and spend a fortune on your advertising cost. If you are doing business over the internet, I recommend that you use free but effective product promotional tools like article marketing, blogging, link building, forum posting, social media marketing, and video marketing. You can use these internet tools without spending a single dime yet they can help you generate enormous traffic and leads.
Rovos Lighting, your ideal cooperator with LED lights!